Retailers of all types and sizes have made significant investments in systems and processes to collect terabytes upon terabytes of customer and transaction data each day. When analyzed properly, this data helps retailers see every action – and every inaction – made by consumers as a learning opportunity and a way to uncover relationships, patterns, [...]

In today’s hyper-competitive retail environment, you can no longer afford to only look at your sales success month over month, year over year. If you continue to do only that, there’s a good chance you might be winning the units battle, but still losing the market share war.  In order to make sure you’re capturing [...]

When you pay for advertising, you expect to control the message. You decide who your audience is, what you want to tell them, and how they’ll receive the message. But are you exercising this type of control over your most powerful form of advertising: the customer experience? A study published by Colin Shaw in The [...]